How do you select the right papers for your job? What does the jargon really mean? Sustainable source, chlorine free, 100% recycled or part-recycled?
Paper is a big culprit when it comes to waste, with a significant percentage lost to ‘make-ready’ (when a press is adjusted for quality) and often a greater percentage simply dumped through overprinting. Format selection for communications is another issue where a lot of paper could be wasted with no real marketing benefit being obtained.
Choosing paper can also be difficult and can set the tone and make or break the quality of a job. Impact can help guide you through the paper maze by providing practical advice on suitable (sustainable) paper grades.
Choosing the right materials is rarely straightforward – you have to look at the whole chain of processes involved in making them.
Impact will:
Cut through the jargon and provide practical advice
Make sure that at the very least your paper comes from a sustainable source
Provide further information with regard to recycled fibre content and chlorine levels and if requested, provide the environmental policy of specific mills
